• 41%

  Ad Recall vs. 29% benchmark

• +22pt

  lift in Purchase Consideration

• 1.6M

  DOOH impressions across 323 screens

As the first-ever Out of Phone TikTok campaign in Switzerland, Rivella proved TikTok's reach extends far beyond the app, opening the DOOH budget conversation for every Swiss advertiser.

• >270M

  Total views* *1 Spark Ads (Video Views) campaign from 1-22 Aug 2025.

• -36％

  Reduction in Cost Per Mille (CPM)^

• >30%

  6-second view rate*

Driving tourism and sustaining railway ridership with native storytelling on drama series

• 237.9%

  increase in ROAS

• -68%

  cost per purchase

• +8.5%

  average order value

Building an effective TikTok sales strategy from a loyal fan base

• -38%

  cost per engagement

• +70%

  watch time

• -15%

  CPM

Achieving outstanding engagement with a TikTok-native creative strategy

• +6pts

  ROAS uplift, while maintaining the same level of TikTok media investment

• +50%

  increase in Value-Based Optimization campaigns

• +6%

  D7 ROAS increased from 20% to 26%

Increasing D7 ROAS with a combined Value-Based Optimization strategy

• +31%

  ad recall

• 1.97

  incremental ROAS

• +9%

  incremental purchases

Driving brand awareness and ticket sales with creator-led content and Smart+ Web.

• 3M+

  impressions

• 500k

  reach

• 1.4

  ROAS

Building long-term success on TikTok with native content and WooCommerce extension

• +21.3%

  Ad Recall lift

• +14.4%

  Awareness lift

• +5.6%

  Purchase Intent lift

Delivering outstanding brand lifts with native creative and Spark Ads.

• 68.3M

  users reached in a single day with TopReach

• 8X

  improvement in Omni Conversion Lift sale over sale

• 2X

  higher blended ROAS from Creator-Led Package creative

Transforming Target's seasonal Circle Deal Days promotional event into a destination shopping moment

• 55M+

  campaign views

• +5.4%

  lift in ad recall

• +3.3%

  lift in usage intention

From personal stories to shared culture, how Kleinanzeigen built trust and relevance on TikTok through creator-led storytelling.

• 30M+

  impressions

• 820

  new bookings

• 8.2%

  lift in ad recall

Through TikTok first creativity, creator-led storytelling, and strategic paid amplification, a&o Hostels successfully turned cultural relevance into bookings and revenue.

• 34.8M

  campaign impressions

• 26.9M

  campaign reach

• 12.63%

  engagement rate

A TikTok-first campaign that transformed a viral moment into a cohesive brand universe for Duolingo, delivering strong reach and engagement through platform lore.